Where does Rubinstein meet Alexander the Great? In Ericpol!
28 July 2014
These two figures and many other science, culture, art, and sports pioneers are going to appear in the new Ericpol building in Łódź, which is being built on the site of the former Olimpia swimming pool. And all of this thanks to artists from the Academy of Fine Arts in Łódź. Their murals and wall graphics will decorate the walls of the modern office building at ul. Sienkiewicza 175.
Work on the project started in autumn 2013. Four talented artists, Natalia Grabowska, Bolesław Godziński, Marcin Wilkoszewski, and Maciej Bielewicz from AFA, are creating 80 street-art-style pieces in Łódź. Their main function will be to create a dynamic interaction with spectators, expertise management, and a reflection on inherent human creative potential. The main intention of Ericpol is to present people from Łódź, Poland, and all over the world who contributed to changes in the way we think and interpersonal communication.
‘We have intentionally decided not to include science or art icons who are well-known throughout the world. Instead, we looked for less well-known figures and ideas which had an impact on our lives today or the development of science and were, at the same time, connected to Poland. That was our idea,’ explains Jan Malkiewicz, Ericpol Marketing & Communication Manager, originator of this unusual project. ‘We have not totally forgotten about the obvious geniuses. But in our project, the well-known Edison is not the inventor of the light bulb but someone who encourages people to save power in toilet facilities. And the inventor of the walkie-talkie, Henryk Magnuski, who is rather unknown to most people, is sitting wearily in the corridor and complaining about the large sizes of capacitors available in his times,’ he adds.
The figures will appear on the walls of the building one by one, from the beginning through to the end of October. The whole process may be watched live at Ericpol Art Video Streaming.
‘The cooperation with Ericpol allowed 4 AFA sudents to carry out their projects, which is for the beginning their carrier artists an excellent opportunity to confront with market reality. I’m glad that AFA is Ericpol’s partner for such important projects for the city. What is more, we declare our openess for future artistic iniciatives and readiness for new challanges’, says prof. Jolanta Rudzka Habisiak, rector of AFA in Łódź.
The newly-constructed Head Office will be completed by the end of this year. It will become a workplace for 750 IT specialists. The author of the design is Horizon Studio. Work is progressing right on schedule. The opening ceremony is planned to be held in January 2015.
This is now the third large investment conducted by Ericpol in Łódź (the company also has two office blocks in this city,in Targowa and Dowborczyków streets). As is characteristic of industrial premises, the newest building has many modern solutions, e.g. high-quality decorative architectural concretes and power-saving systems for cooling and heating ceilings called TABS (instead of traditional air conditioning), which ensures a healthier micro-climate inside the building.
The new office block is designed to create a friendly atmosphere for employees and provide them with working spaces with the highest levels of comfort. The office space is designed to stimulate creativity and exchange of expertise; this, however, will be achieved in the manner characteristic of Łódź, which is not a copy of solutions used in large corporations and their imitators. The seemingly difficulty symbiosis of the worlds of art and science, which are usually separated from each other, is supposed to encourage creative thinking, provoke emotions, and inspire. In the Ericpol building, the works of young artists will meet with the achievements of engineers.
‘Being imaginative and creative means being versatile. And that is what we are trying to achieve by supporting the creative work of local artists. Our new office block will reflect the spirit of the great potential of Łódź. We will not stop at murals inside the building. We are already negotiating and preparing for the next joint project between the artists and residents of Łódź. You will be able to see it soon, during the opening ceremony of the new building in January. We are working on something extraordinary. The site of the former Olimpia swimming pool deserves to be treated in a special way. Especially in the middle of winter,’ says Jan Malkiewicz.
Natalia Grabowska – 5th-year student of the Faculty of Graphics and Painting
Bolesław Godziński – 5th-year student of the Faculty of Graphics and Painting
Marcin Wilkoszewski – graduate of the Faculty of Graphics and Painting
Maciej Bielewicz – 5th-year student of the Faculty of Graphics and Painting