Ericpol’s I-evolution
4 February 2007
The evolution of www.ericpol.pl and Ericpol’s visual identity has run its first course. The new identity has already been launched at the 3GSM World Congress in Barcelona, February 12-15th 2007.
On February 12 Ericpol launched its new website. Modern design, smooth navigation, clear structure – these are the fruit of the Company’s visual evolution.
The change of the corporate identity corresponds to the growing strength of the Company’s position and plans for market expansion. The rationale behind the change was a wish to invoke what is perfect, most creative and universal – that is Nature. Ericpol has consciously departed from the standard logo of technical companies which, in most cases, is nothing more than a dull, technical design.
‘The image of perfection-driven Nature best reflects what we do and what we’re trying to achieve. The ICT sector is under constant evolution, new technologies appear in the blink of an eye, striving for perfection at all times. And so does the butterfly, our symbol’, says Jan Malkiewicz, Ericpol Corporate Communication Manager, commenting on the change of the company visual identity.
Evolution, understood as a process of constant transformation and ceaseless search for perfection both in form and content, lies at the very heart of the Company’s philosophy and best conveys its spirit. The letter ‘i’ works as a balance point between technology and evolution, it stands for information, intelligence and independence, reflecting the market status of the Company: that of an independent software vendor.
