Ericpol is changing its image
11 December 2014
Ericpol is changing its corporate identity. The official unveiling of the new logo will take place on January 27 in Łódź, during the opening ceremony of the new headquarters of the company.
The change is due to the passage of time and the necessity of simplifying the logo and making it more readable. On February 2 the new company identity will be implemented throughout the whole organisation.
“Energy, power, simplicity – these are supposed to be the foundations of Ericpol’s new identity as a modern, strong and stable company. The symbolic butterfly is still with us as a metaphor for the search for the perfect form, but its shape will bear more reference to DNA as the symbol of evolution, and to an integral, which symbolizes science, precision and logic,” says Jan Malkiewicz, head of Ericpol’s marketing and communication department.
Along with the change of the company’s logo, the website’s graphic layout will be updated. Apart from the visual changes, the structure and navigation will be improved. The first version of the new website will be ready in February.
Ericpol Sp. z o.o. is an engineering company which has been operating in the international ICT market since 1991. The company provides outsourcing and consultancy services, and dedicated solutions in the fields of telecommunications, M2M (machine to machine) communication, IoT (Internet of Things), as well as applications for the medical, financial and banking sectors, along with business solutions. Ericpol has four offices in Poland and three subsidiaries in Belarus, Ukraine and Sweden, which together form the Ericpol Group employing a total of over 2000 workers.